Your business.
Every mailbox.
A premium 9×12 postcard mailed to 2,500–5,000 income-qualified homes in your neighborhood. One business per service category. Your competitor stays off your card.
Not another flimsy coupon mailer.
You've seen the envelopes crammed with 12 competitors on thin paper. PostBoard is the opposite.
Typical coupon mailer
- StockThin, flimsy paper
- Competition10–15 competitors per envelope
- DesignYou provide or DIY it
- TargetingRandom ZIP blast
- TrackingNone
- SocialNone
- Follow-upNone
PostBoard
- Stock14pt UV gloss, premium
- Competition1 per category. Locked.
- DesignFree professional design
- TargetingIncome-qualified routes
- TrackingDynamic QR + dashboard
- SocialFB + Nextdoor cross-post
- Follow-upDay 14 & Day 21 reports
Four steps. Two weeks.
From sign-up to mailboxes, the whole process is hands-off on your end. We handle design, print, delivery, and tracking.
Claim your category
Lock out your competitors. Only one business per service type on the card.
We design your ad
Professional design included free. You approve before it goes to print.
We print & deliver
14pt UV gloss, full color. USPS delivers to income-qualified homes in your ZIP.
You get calls & data
Track QR scans in real time. Full results report at day 14 with scan data and insights.
One job covers the entire ad.
We can't promise a specific number of calls. What we can show you is the baseline math that makes this impossible to lose on.
What you pay
| Ad slot on shared postcard | $350 |
| Professional ad design | FREE |
| QR tracking dashboard | FREE |
| Social cross-promotion | FREE |
| Day 14 results report | FREE |
| Total | $350 |
Pro tier ($550) reaches 5,000 homes instead of 2,500.
What you get back
2,500 homes receive your card
Even at a 0.2% response rate…
from qualified homeowners in your ZIP
If your average job is $500…
1 job pays for the entire ad.
The other 4 are pure profit.
Built for local home-service businesses.
Every piece of this product exists to answer one question: is this ad actually working? You'll know by day 14.
Category lock-out
Only one business per service category per card. Your competitor literally cannot be on the same postcard as you this drop.
Income-qualified delivery
Routes are selected by household income, not random ZIP blast. You reach homeowners most likely to hire a premium service.
Free professional design
We design your ad tile at no extra charge. Saves you $100–$300 in design fees on day one.
Dynamic QR tracking
A unique QR code on your ad feeds a live dashboard. See exactly how many homeowners engaged with your offer.
Social amplification
Your card gets cross-posted in local Facebook groups and Nextdoor. Your ad keeps working online after it lands in mailboxes.
3–5× higher scan rates with RewardsImpact every card
Every PostBoard campaign plants trees through One Tree Planted. Your ad contributes to the community you serve, visibly.
Homeowners get rewarded for scanning. You get 3–5× more engagement.
Every QR scan earns homeowners points toward monthly prize drawings and exclusive offers. That incentive structure is why PostBoard scan rates run well above typical direct mail.
Higher scan rates
Homeowners actively look for your QR code because scanning earns them points and entries.
Ongoing engagement
The Rewards dashboard means homeowners keep revisiting. Your business stays visible weeks after the drop.
Only on PostBoard
No other shared mailer in the region has a rewards or engagement layer. Our advertisers have the only channel like it.
Your ad only works if your offer works.
"10% off" and "call for a quote" don't move homeowners. Specific dollar amounts and clear deadlines do. We'll help you land a strong one before print.
| Category | Weak offer | Strong offer |
|---|---|---|
| Landscaper | "10% off" | "Free spring cleanup with seasonal contract, first 15 callers" |
| Plumber | "$25 off service" | "$49 whole-home plumbing inspection (reg. $149)" |
| House cleaner | "Call for quote" | "First deep clean 50% off, book by month's end" |
| Junk removal | "Free estimates" | "$99 flat rate, 1 truckload, this month only" |
| Window cleaning | "10% off" | "Whole house interior + exterior $149 (up to 20 windows)" |
| Permanent lighting | "Call for pricing" | "Free design mockup + $200 off install, first 10 homes" |
Two ways to start. One per category.
Claim a single ad slot on the next PostBoard drop, or bundle it with marketing services designed to convert those scans into booked jobs.
PostBoard Standard
- 1 ad tile on the Spring drop
- Exclusive category lock-out
- Free professional ad design
- Dynamic QR + live dashboard
- FB group + Nextdoor cross-post
- Day 14 results report
PostBoard Pro
- 1 ad tile, mailed to 5,000 homes
- Exclusive category lock-out
- Free professional ad design
- Dynamic QR + live dashboard
- FB group + Nextdoor cross-post
- Day 14 results + analytics report
The Kickstart
- 1 shared mailer ad slot
- Free ad design
- Dynamic QR + tracking
- Google Business Profile audit & optimization
- Social media cross-post
The Local Authority
- Solo direct mailer, full card
- Custom landing page for the offer
- Google Business Profile optimization
- Review generation setup
- QR tracking + 30-day report
The Full Presence
- Professional website, 5–7 pages
- 2 quarterly shared mailer slots
- Dedicated landing page per drop
- On-page SEO setup
- GBP optimization + review strategy
The Marketing Department
- Monthly shared mailer slot included
- Website hosting + updates
- Local SEO (ongoing)
- Google Ads / LSA management
- Social media management (3–5/wk)
- Reputation & review management
- Monthly analytics report
- Quarterly strategy call
Marketing built for your trade.
Local businesses across Westford and Middlesex County. Pick your category for the specifics, or start with how every door direct mail works.
The honest answers.
We don't guarantee a specific number because it depends on your offer, your reputation, and timing. What we do guarantee is that you'll see exact scan data through your QR dashboard. Most advertisers report 3–5 calls from a single drop. One call on a $2,000 job pays for the ad several times over.
Facebook ads are ongoing spend. A PostBoard slot is a one-time cost for a physical card that sits on someone's counter for weeks. You're paying once to reach the same household that would cost you ongoing spend to reach digitally, with no ad fatigue and no disappearing creative.
Referrals are the best leads. The question is what happens in a slow month. PostBoard gives you baseline visibility so you're never waiting for the phone to ring. And the homeowners who call from the card often become referral sources themselves.
Your QR dashboard will show you exactly how many people scanned and engaged. If the numbers aren't what you wanted, we work on your offer for the next drop. Most businesses see results improve on their second and third campaigns as homeowners start recognizing them.
No. One business per service category per card, per drop. If you lock in the Landscaping slot, no other landscaper can be on the same card for that campaign. Once a category is claimed, it's locked.
Your logo (high-res if possible), one photo of your team or work, your offer, and your phone number. That's it. We design the tile, send you a proof, and once you approve, it goes to print. Whole process takes 2–3 weeks from deposit to mailboxes.
Not ready to text yet? Get the next drop in your inbox.
We'll email you when the next PostBoard drop opens with the current list of open categories in your ZIP. No pressure, no drip sequence. One email per drop.
Get early access to PostBoard Rewards.
Rewards is our upcoming program where scanning PostBoard QR codes earns you points toward monthly prize drawings and exclusive offers from local businesses. Be first in line when it launches.