Contractor marketing that keeps your crews booked
Contractor marketing should even out the feast-or-famine cycle instead of feeding it. PostBoard Media puts your trade in front of nearby homeowners on a premium shared postcard, with one contractor per category and tracking that shows what actually drove calls. You are not buying a lead that four other contractors already bought. You are the only contractor in your category on the card.
The contractor marketing problem
Most contractors live on a feast-or-famine pipeline. You are slammed for six weeks, then the calendar goes quiet, and you take whatever comes in just to keep the crew working. That quiet stretch is where the pressure to compete on price starts, and it is a rough way to run a real business.
The usual fix is a shared-lead service, and it makes the problem worse. You pay for a lead the platform already sold to three or four other contractors, so you are racing to call first and then bidding against everyone else on the same job. The homeowner learns to expect the lowest number, and your margin gets squeezed on work you have not even won yet.
The steady work, additions, remodels, roofs, decks, full projects, tends to come from homeowners who already know your name and trust it. Good contractor marketing puts you in front of those homeowners before they start calling around, so you show up as the local contractor they reach out to first instead of one more bid in a race to the bottom.
What PostBoard does for contractors
One contractor per category
The shared 9x12 EDDM postcard mails to thousands of local homes with 16 slots and a hard rule: one business per category. You are the only contractor in your trade on the card, and no competitor can sit beside you. We never resell your calls the way a shared-lead service does.
Free design that looks like you
Free professional design on every tile. We help you land a clear offer and show off real work, so the card looks like an established local contractor and not a coupon. You approve the proof before anything prints.
Covers your trade
This is the hub for the trades. Go straight to your page: HVAC, plumbing, roofing, landscaping, painting, and electrical. Whatever you build or service, the one-per-category rule holds.
QR and call tracking
Every card carries a unique QR code and a tracking number. You see scans and calls tied to each drop, so you know what the mailer produced instead of guessing. Honest numbers, not hype. We do not promise a specific job count.
New to postcard mail? The EDDM overview walks through how every-door delivery works, and the homepage lays out pricing for a single slot or a full card.
How it works
Claim your category
Lock your trade for the next drop. Once it is yours, no other contractor in that category can be on the card. Not sure which page fits? Start on your trade: HVAC, plumbing, roofing, landscaping, painting, or electrical.
We design your tile and offer
Free professional design. We help you land a clear offer, like a free estimate window or a seasonal project deal, and you approve the proof before it prints.
We print and deliver
The card prints on heavy stock and USPS delivers it to income-qualified homes across your service area through EDDM, timed to your season.
You track the results
Watch QR scans and tracked calls come in. After a visible job, we can saturate the surrounding streets so nearby homeowners see the work you just finished on their block.
Contractor marketing questions, answered
Yes, for the same reason it always has: homeowners hire contractors from their own town, and a physical card sits on the counter for weeks instead of scrolling past in a feed. We do not guarantee a specific number of calls, because that depends on your offer, your reviews, and timing. What we can do is put your name in front of nearby homes and show you, through the QR code and tracking number, exactly what the card produced.
No. This is the opposite of a shared-lead service. The mailer holds one contractor per category, so a homeowner who sees your tile sees only you for that trade. We never resell your calls, and no competing contractor sits on the same card. When someone calls the number on your tile, that call is yours.
General contractors and remodelers plus the specialty trades, and each has its own page: HVAC, plumbing, roofing, landscaping, painting, and electrical. If your trade is not listed, ask. The one rule that never changes is one contractor per category per card.
Yes. After a visible job, a new roof, a deck, a siding or window project, we can mail the surrounding streets so neighbors see that you just did work on their block. Homes on the same street were often built around the same time, so the neighbors frequently need similar work. It is one of the simplest ways to turn one job into the next few.
Every card carries a unique QR code and a tracking number, so you can see scans and calls tied to the drop. You will know how many homeowners engaged and how many actually picked up the phone, instead of guessing. We report what happened honestly, and we do not dress the numbers up.
Be the only contractor in your category
Claim your trade for the next Westford and Middlesex County drop before another contractor does. We will confirm the category is open and walk you through an offer that books real projects, not price-shopping calls. Phone: (978) 408-1068.
Book a 15-minute call